Investigating the Role of Behavioral Communication in Navigating Climate Change Impact on Lassa Fever in Benue State

This study investigates the role of behavioral communication in shaping adaptive responses to climate-sensitive health risks, focusing on Lassa fever in Benue State, Nigeria. Using a mixed-methods design, quantitative data were collected from 374 respondents across four Local Government Areas in Benue State, complemented by Focus Group Discussions (FGDs) involving seven participants per community. Findings revealed that 56% of respondents perceived a link between climate change and Lassa fever, while 80% expressed a willingness to act. However, only 39% reported active community involvement. FGDs highlighted the importance of environmental hygiene practices such as bush clearing and the use of pets for rodent control, alongside trust in radio, health workers, and traditional rulers as credible communication channels. Anchored in the Health Belief Model, the study underscores the need for culturally grounded, multi-channel behavioral communication strategies that promote community engagement, validate indigenous practices, and strengthen cues to action in climate-vulnerable settings.